THE FOURTH LITTLE PIG

FOR WINDOWS PLUS

THE ASK:

Create a creative campaign using humor to summarize the RTBs of Windows Plus.

THE IDEA:

After a legendary Harris Creative Co group brainstorming session, the idea of the 4th unknown brother to the famous 3 little pigs clearly rose to the top of the pile. “What if there was a 4th Little Pig and unlike his brothers, he used Windows Plus to build his home?” Done and done.

THE WORK:

Creating a serious of videos including a long form narrative and several 15 second spots, the campaign has reached more than 3.8 million views on Youtube alone. The 15 second spots also are surging huge numbers for Windows Plus across paid media and OTT.