TIME FOR A CHANGE
The need was clear; we needed to update our branding. Our old brand didn’t reflect our actual offerings as well as the style of it just didn’t fit who we were anymore. We are the unexpected agency full of magnetic creatives, joyfully purposed.
The new brand needed to reflect that.
Combine that new mark and type with a yet to be released but already created character aptly named “Snaps” and the new Harris Creative Co brand was born.
The cherry on top? A new tagline…
”Magnetic Creatives. Joyfully Purposed.”
If you have worked with us you know we take the work serious but are just about the quirkiest bunch of goofs you could imagine. We want to bring that level of fun to every project, every meeting, every everything. Why? Because like…What we do is just so fun!
A mantra around the shop is to be a magnet. We want people to want to work with us, sure. But it’s more than that. We want people to just come hang, to work for us, and to have people audibly say “What the hell are they doing over there at Harris?” So bossman charged the design team to come up with a brand reflective of a magnet.
After several attempts and several “No’s”, it seemed like the magnet idea was never going to happen. A magnet in the scientific sense is just simply a positve and a negative force pulling together. Once that idea was uttered, like a bolt of lighting, our CD Ryan quickly created our new mark and brand in only a few moments.
