three keys distillery

THE ASK:

Help a new bourbon develop an ownable look and feel.

THE IDEA:

In a world of charred, masculinity — lean into soft and feminine.

The imagery continues to help shape the brand as it battles its way to the top of the industry pulling in various notable awards along the way.

THE work:

A person pours bourbon whiskey into a glass with ice on a wooden bar counter, with a bottle of bourbon nearby.
A bottle of Kentucky straight bourbon whiskey with a glass of whiskey on the rocks in front, placed on a wooden surface with a bouquet of colorful flowers in the background.
A bottle of Three Keys Distillery Kentucky Straight Bourbon Whiskey on a dark background.
A bottle of Tharfe Keys distillery Kentucky straight bourbon whiskey surrounded by a glass of whiskey, a decanter, vintage keys, an ice cube, a bunch of grapes, and flowers on satin fabric.
A glass of bourbon whiskey with ice cubes and a black key-shaped bottle opener on top, placed on a wooden surface next to an open book. A large bottle of Kentucky straight bourbon whiskey is partially visible, resting on a decorative book with vintag
A bottle of Three Keys Distillery Kentucky Straight Bourbon Whiskey and a glass filled with whiskey and ice on a wooden surface, surrounded by flowers and decorative objects.
A person pouring a cocktail into a glass with orange peel garnish on a wooden bar, floral arrangement, and cocktail shaker visible.
A bottle of Three Keys Distillery Kentucky Straight Bourbon Whiskey resting on light-colored satin fabric, with a glass of whiskey and additional glasses nearby.