THE ASK:
Create a campaign that gets people thinking of hope and what it means for those affected by Organ, Tissue, and Eye donation.
THE IDEA:
A multi-pronged approach consisting of motion design, graphic design, and live action video placed throughout the region and on social media including a flagship video of an actual old school phone ringing live in a public environment, waiting to be picked up.
THE WORK:
Numerous videos and content including OOH design spread across the region ultimately leading to a feature on local Cincinnati news and a huge increase in social media viewership compared to existing content on Network For Hope’s social channels.
