Wings & Rings personas

A sports-themed infographic featuring a group of four men holding basketballs, with sections dedicated to profiles, food, drinks, social media, restaurant, personality, and motives. The main profile is of Wilson, a 56-year-old Caucasian male with a Bachelor's degree, working as a consultant, earning $106,000, married with two children. There are smaller profiles of three other men named Jordan, Nick, and Russell, with their ages, ethnicities, education, occupations, salaries, and family details. The infographic includes food images, a bar graph of motives, and blurred sections for social, media, restaurant, brand, and personal details.

Wings and Rings wanted to breathe life into their newly founded customer personas by transforming them from dry, static documents into something their whole company could rally behind. The goal: three distinct personas that would help staff and store members truly see and understand the individuals they were serving.

THE process:

THE Work

Instead of building another beige PowerPoint, we’d craft personas with personality. Through playful copy, bold design, and our “Yes, and…” improv-inspired approach, we’d take every suggestion a step further, making each persona feel less like a marketing exercise and more like a living, breathing character in the brand’s story.

THE Result

We concepted, copywrote, designed, and formatted three fully fleshed-out personas that popped off the page (and screen). But we didn’t stop there. Rather than narrowing each persona into a single “ideal customer,” we expanded them into groups of individuals who all fit the target by offering a richer, more in-depth look at the table as a whole instead of shoving people into one-size-fits-all buckets. Fun language, expressive visuals, and layered identities gave the deck an energy that staff were excited to engage with and use.